This program is a Torrance Chamber initiative to recognize and harness the economic impact of tourism on local business. The Chamber has identified two major areas to direct resources in an attempt to tap the potential of Economic Tourism.
Discover Torrance
Discover Torrance is a destination marketing initiative, developed by TACC and in partnership with the City of Torrance. Our primary goal is to define and implement a marketing strategy targeting the tourism segment. This strategy also includes the residents of the community. The City of Torrance boasts a pristine stretch of beach and wonderful sites and things to do. From the newly proposed website to our newly created Restaurant Assn, we are well on our way! Check us out at visittorrance.com
Greentorrance.com
The City of Torrance and the Torrance Area Chamber of Commerce partnered to promote environmental initiatives through the establishment and maintenance of an Internet website, www.GreenTorrance.com. The website’s goal is to provide Torrance businesses a comprehensive source for “Go-Green” information.
The City of Torrance endorsed The US Mayors Climate Protection Agreement, becoming a “Cool City” in April 2007, pledging to reduce carbon dioxide pollution. The Torrance Area Chamber of Commerce, in order to align with Federal and State initiatives, desired to promote efforts to “go green” to local businesses. As a result, the Chamber approached City officials about joining together to promote energy conservation in Torrance.
By pooling resources, the City and the Chamber, led by the Leadership Torrance Alumni Association (a program of the TACC), partnered with Aurora Enterprises, an information technology solutions provider, to design, develop, implement, update and maintain a portal to disseminate environmental information to small, medium and large-size businesses. The portal website, www.GreenTorrance.com, will inform businesses on information, methods and resources to protect the environment, conserve energy, and save money
For more information on how to participate please contact Philip de Souza pdesouza@auroraent.com
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