It is not often that I write about visits to two locations in one article, but this week I have the opportunity to do so. Kinecta Federal Credit Union, a Torrance Chamber member since 2013, recently opened two new branches in Torrance. I was invited to both locations and was welcomed by dedicated staff at each one.
From its earliest days, the credit union’s mission was to be “the preferred and most trusted life-long financial partner in the communities they served.” Today they simply call it, banking done different®. Kinecta Federal Credit Union (Kinecta) is America’s 35th largest credit union, proudly representing over 270,000 member-owners with assets of $6.5 billion. Their 800+ employees serve members and 440 employer groups from 32 branches, a variety of specialty offices, and highly responsive call centers on both coasts.
Each branch I visited was remarkably similar with a floorplan that was open and modern. There is a wall of beautiful green succulents, pods to have private meetings, and accents and murals illustrating landmarks in Torrance. Although similar, each location had one or two different immunities for their customers. I received a tour of the Pacific Coast Highway location from Loria Frometa, Assistant Retail Service Manager and from Reanna Kiyomura, Retail Service Manager at the Crenshaw location.
“Kinecta provides financial education, security, education and personalized service that ultimately builds and foster relationships,” stated Reanna Kiyomura, Retail Service Manager. Kinecta’s mission is, ‘To guide our members and communities to financial security.’ This is what we strive for in every interaction, in every community event, and in every donation we make. From our free online financial workshops to financial recommendations tailored for your life events, we invest heavily in helping our members live their best life.
In addition to the services offered by Kinecta, they consistently prioritize giving back to the communities where members and employees live, learn, and work. “There are so many organizations and causes who we partner with,” commented Frometa. In 2021 alone, Team Kinecta volunteered more than 5,118 hours for over 225 community events, providing essential resources to 250 local nonprofits. Additionally, Kinecta and its members raised more than $880,000 to support local community-based programs.
As stated earlier in this article Kinecta has been a Torrance Chamber member since 2013, and yes, that is a long time, but we have also seen firsthand the amazing involvement of Kinecta’s leadership and employees. Under the leadership of Latrice McGlothin, Executive Director, Kinecta Community Foundation, employees have actively participated on the Torrance Police and Fire Appreciation committees, they have been mentors to students in the Torrance Unified School District, they have served on the chamber’s board of directors, played an instrumental role in the chamber’s diversity events, assisted with the City of Torrance Armed Forces Celebration and promoted the 5K for Freedom. Kinecta is thanked for the contributions they have made not only to our community, but so many others as well.